Senior Interactive Designer

CROPP Cooperative

2015-Present

Overseeing the look and feel of Organic Valley and Organic Prairie digital brand communications including websites, email, social media and on-site digital messaging screens.

• Member of the Creative Services and Interactive Marketing Teams.
• Oversee the look and feel of Organic Valley and Organic Prairie online communications.
• Create web, email, video, social and digital display content.
• Create print, signage and murals.
• See the 360 mural: Roots Conference room
• Manage freelance designers.
• Provide guidance to outside agencies and vendors.
• Marketing campaign planning.
• Educational and mission-based messaging for online channels.
• Facebook live-streaming host for Organic Valley. Hosting a live behind the scenes tour.
• PR support for Organic Prairie and M3 rapid response events.
• Plan and coordinate local CROPP events.
• Tour guide for special guests at Organic Valley's Cashton Office Building.
• Research, plan and implement asset management tools and creative software solutions.
• CROPP-Bee Ambassador Here we are checking our on-site bee hive.
• CROPP Core Archiving team Member.
• CROPP Ambassador – helping to share the importance of cooperatives and of family farms.

Founder

WebGrinders

2000-Present

Supporting the interactive and branding needs of academic, business and non-profit organizations. Focus on responsive designs with a balance of content marketing, user experience and SEO value to drive conversions and social engagement.

• Manage freelancers, vendors and communications with outside agencies.
• Create interactive content solutions for mobile and desktop devices.
• Focus on responsive designs with a balance of content marketing, user experience and SEO value to drive conversions and social engagement.
• Design responsive Drupal themes (HTML, CSS, SASS, JavaScript and PHP).
• Focus on page structure and content to generate SEO value.
• Google Analytics and content experiments to achieve conversion goals.
• Marketing, technical and educational copywriting.
• Branding, logo design, and style guides.
• Video concepts and editing.

Creative Director

La Crosse Technology

2002-2014

Overseeing the look and feel of all communications including print, PR, websites, email, social media and point-of-purchase displays.

• Set the tone for company brands across all channels.
• Manage remote teams of designers, developers and copywriters in U.S., Asia and Europe.
• Press releases and rapid response messaging for Marketing, Sales and Customer Service.
• Manage 10+ web properties, e-mail campaigns, marketing videos and social media.
• Design for mobile, tablet, desktop, retail displays, broadcast and consumer electronics UI.
• Manage rapid product development cycles for 500+ consumer electronic SKUs.
• Design new retail package configurations custom-tailored to retailer requirements.
• Forge new brands to define product segments and highlight developing technologies.
• Coordinate trade show communications, press events and booth designs.
• High-profile brand experience: Frigidaire/Electrolux, The Weather Channel, Home Depot,
• Lowes, Bass Pro, LLBean, Cabelas, Wal-Mart Mainstays.
• Brand development, style guide and stewardship.
• Design customer and retail buyer materials (catalogs, brochures, signage, packaging).
• Direct vendor projects for print and interactive.
• Manage brand license negotiations and related communications.
• Branded on-site store Great Big Outlet, and designed lacrossetechnologyoutlet.com to keep reconditioned products out of waste stream.
• Sustainability Coordinator for workplace and product-related improvements: Implemented recyclable materials program for packaging and marketing materials. Transitioned paper manuals online reducing paper and human resource demands. Engineered smaller packages to fit more 35% more SKUs in shipping containers to reduce waste and shipping costs.
• 2013 (CES) Innovations Design & Engineering Award Honoree: Product concept/UI for first tornado weather radio with a one-touch tornado button to easily filter out all alerts except tornadoes, providing piece of mind at night in tornado-prone areas.