Jenn Parsneau Explore Roots 360


"As Creative Director, Jennifer Parsneau managed our print and interactive media. She has a proven ability to lead virtual teams. Together we maintained productive client relationships across the world."

Mardi Parker, CIO, La Crosse Technology

"Jennifer Parsneau's creative spark helped us build our brands & secure positions at retailers across the US & Canada..."

Allan McCormick President, La Crosse Technology

"THANK YOU for building! The Earth Fair wouldn't be the success it is without the amazing amount of time and talent you put into the website, etc.!"

Vicki Miller, CPS Board, La Crosse Earth Fair Co-Chair, V.P. of Hillview Urban Ag. Center

"With gratitude for all of what you do to make Wisconsin a better place."

Barbara Lawton, 43rd Lieutenant Governor of Wisconsin

"We took some time to reflect on the people who have been instrumental in helping University Relations. We are delighted to acknowledge your contribution... to the University of Wisconsin System."

Linda Weimer, Vice President, University Relations, University of Wisconsin System

What Matters to Me


Success is a combination of a team, budget, tools and timeline –but most of all – it's about a team. Genuine collaboration built on trust is the ultimate goal. Find a way to cultivate the unique strengths of every individual to achieve powerful results.

Process and Improvement

Balance process with a healthy desire for continuous improvement. Embrace technology to streamline workflow and leverage communication in unexpected ways. Make a plan, but welcome change and find opportunity. Respect the budget with a goal to do more with less.

Communication and Quality

Create engaging content that is on-message to achieve strategic goals. Set quality standards to uphold brand guidelines and educate stakeholders. Encourage feedback from stakeholders for continuous growth and improvement.

Have Fun and Find Purpose

Be professional without being too serious. Listen, be humble, but be heard. Be grateful. Be fun. And most important - find purpose in your work no matter what you do.


I specialize in content marketing, messaging and design for print and digital. My web catalog includes responsive sites that use UI/UX wisdom and SEO strategy to drive business conversions and increase social engagement.



Senior Interactive Designer
CROPP Coop | Organic Valley


Founder | Creative Director


Creative Director
La Crosse Technology



Bachelor of science, business - marketing

Capella University, Minneapolis, MN


University of Missouri, Columbia

Study Aboard

Study Abroad Spanish Program, La Autonoma Universidad, Guadalajara, Mexico

English as 2nd Language Diploma, Universidad de Guadalajara, Mexico